Spring Festival of brand of crisis home appliance sells investigation
jingruill
2011 to a year concussion is for louis vuitton outlets home appliance industry, many brands are immersed in incident of crisis of quality eddy, experience, brand image and suffer a disastrous decline of market public praise. After the accident, these brands undertook crisis public relations, also undertook handling to the problem of existence, but do these lift kinetic energy to deny a side do its walk out of a shadow? 2012 Spring Festival golden week, the sale status of these brands that once were immersed in scandal how? Our newspaper is interviewed through the market and the form of questionnaire investigation investigated these crisis incident to neutralize the effect when the choose and buy in consumer memory to the brand.
Air conditioning Explosive incident still is deadly injury
In June 2011, datival force concerns the news of leakage of electricity of many air conditioning, explosion. This alleges all the time the old of air conditioning course of study of perfect character was immersed in eventful autumn. To a chain of safe accident, division force respect has no specific response all the time, many accident still does not have later development up to now. The reaction that lacks social responsibility so caused the dissatisfaction of consumer and industry.
The reporter sells a discovery when visitting in Beijing festival, the sale that winter is a tradition is off-season, the consumer louis vuitton factory outlets of air conditioning of choose and buy is not very much. The consumer branch that skill buys is two kinds, one kind is meeting him ground undertakes choosing to the acknowledge of the brand, and another kind of consumer is certain the price is from beginning to end king.
To incident of explosion of division force air conditioning, the customer that has 68% expresses not to understand, sciolistic with understanding each are occupied 16% . Although the explosive incident of division force had be notted understand by the public, but the consumer of 96% expresses, air conditioning explosion is deadly safe hidden trouble, appear the product of problem of so serious quality cannot choose and buy, no matter whether its price is competitive.
■ business newspaper comments on: Air conditioning industry already formed the United States, division force the double oligarch situation of two old brands, most consumer or meeting select the product of these two brands. Although the explosive incident of division force did not cause too big market effect, but the prospective development that is a brand however buries next hidden trouble, if cannot father to close quality, bear the blame the ground handles safe issue, early social evening loses the faith of consumer.
Soya-bean milk machine Consumer trusts dominant brand mostly
September 2011, yellow peaceful of Hong Kong person yuan the standing with committee member of committee of experts of association of Chinese food industry says to media newspaper stuff, because industrial lube price the price under provision level lube, what place of the soya-bean milk machine that sells on home market so, fruit juice machine uses is industrial louis vuitton outlet online lube, what only export uses is the lube of provision level. This caused the panic of market of soya-bean milk machine. Subsequently, branch of home appliance association, qualitative inspect appears personally for soya-bean milk machine renown.
Small home appliance is popular all the time festal gift market. With in former years, selling in field, many consumer also are choosing soya-bean milk machine to regard a festival as gift. A consumer expresses to the reporter, soya-bean milk machine suits to regard a festival as gift very much, but there had been soya-bean milk opportunity in many families, when be being bought so very hesitant. Questionnaire investigation also shows, only 3 become customer express, product of soya-bean milk machine can acquire in the home, 7 express into consumer, there has been soya-bean milk machine to perhaps do not need in the home.
In getting the customer that visit, the person that has 35% expresses to understand event of lube of job of soya-bean milk machinist, but many people show, unless do not drink soya-bean milk, if should drink the product of soya-bean milk or the choose and buy is big brand. "If has a problem really, old brand even is slippery, more do not promote a less known and inferior brand. More do not promote a less known and inferior brand..
■ business newspaper comments on: Although industrial lube incident did not inflict heavy losses on industry of machine of domestic soya-bean milk, the 9 this world, beautiful first selection that waits for a brand to still become customer, but notable is, market of soya-bean milk machine already tended saturated, more consumer shows function of presence of product of soya-bean milk machine is mixed continuously use blemish. So, in the future research and development is tasted newly, the performance characteristics talent that promotes soya-bean milk opportunity enlarges louis vuitton factory online the market further, otherwise company of soya-bean milk aircraft will grow lack of power, prospect bad.
Freezer Brand loyalty spends Xi Menzi shake
All the time since, xi Menzi home appliance shows a person with high end, professional figure, however Xi Menzi was exposed to the sun to go up in September 2011 1000 freezer close not to come. English of author of bovine rich net, Laoluo grooms father Luo Yonghao undertakes with breaking the pattern of freezer radical thought fors the time being, subsequently Xi Menzi arrogance invites customer to one's great diappointment, quality problem caused the doubt with tall to theory of its product value consumer.
Be in China, ximen Zibing box, washing machine holds high-end market nearly 4 become portion, however after incident of door of Ximen Zibing box happens, many consumer are spent to the faithfulness of this brand happened to shake.
In suffer in visitting a crowd, the consumer of 50% thinks, incident of door of Ximen Zibing box has very big effect to brand sale. Such crisis not only domain of product of consist in freezer, washing machine product also is affected.
Selling, a consumer spoke the misgive in the heart to louis vuitton bags outlet the reporter. This consumer expresses to the reporter, want to buy a washing machine recently, original all the time very the product of favour Xi Menzi, but after incident of door of Ximen Zibing box, the after serving consciousness and carry out attitude that can see a company is bad, so the plan considers other trademark.
■ business newspaper comments on: In Luo Yonghao of person of small gain ox " add fuel to the fire " below, image of brand of Xi Menzi high end stepped down altar. 2012, to Xi Menzi it is an important brand rehabilitate period. Xi Menzi should pledge with excellent product quantity and excellent after service give up the apprehension of consumer mind, otherwise Xi Menzi consumer of more of prediction of a person's luck louis vuitton sale in a given year.
Boiler is provided New GB gives up consumer doubt
Last year October, su Bo Er is as high as 81 kinds of products to be maintained by door of The Ministry of Commerce and Industry material is unqualified. This lets allege all the time " high quality " kitchen utensils and appliances and equipment of Er of Su Bo of enterprise of bibcock of small home appliance suffer doubt. Although hardware association appears personally to prove innocence for Su Bo Er subsequently, say product of Su Bo Er accords with a requirement, it is GB lag only. But the sale of Er product was in Su Bo to the four seasons was spent last year or be affected.
Many consumer also can are in the Spring Festival a new boiler is added in the home. The reporter is selling a boiler to provide an area to see, be an official of Su Bo Er, love amounts to the first selection that wait for a product or makes consumer, but also many consumer feel the boiler of these two brands has the price exorbitant, turn and choose other trademark. Sales promotion personnel tells a reporter, a few consumer pay attention to life character, buy boiler to provide or more product of favour mainstream brand.
And the louis vuitton outlets crisis incident to Su Bo Er, the consumer of 82% expresses not to understand. The others understands the consumer of incident beginning and end to think, GB although lag, but old standard demand is actually higher, su Bo Er carries out new GB ahead of schedule is not the behavior that bear the blame.
■ business newspaper comments on: Incident of boiler of problem of Su Bo Er makes at that time product sales volume is affected considerably, many home appliance sell issue a stainless steel of Su Bo Er even boiler provides a product. But the end product of incident is, ministry of louis vuitton outlet store Public Health is being made new " container of stainless steel tableware " occupation standard, product of Su Bo Er accords with industry new rule. Such result gave up the misgive of consumer. But investigation questionnaire shows, the customer that still has 36% thinks, it is not important that boiler has a brand, important still is product quality. Business signs up for reporter Sun Cong clever
