information enterprise
Artificial guard
In addition, website security is very important one link is man-made guard. Some companies are not equipped with a full-time webmaster, web server since put into operation after a few buyers,Email Marketing perhaps for weeks or even months to maintain. This long time indifferent attitude is also difficult to ensure site safety, if hackers during which broke through the firewall intrusion detection system, and the hobbyhorse or virus allograft in the server, it is likely to lead to substantial browsing the web users infected with the virus, the direct consequence is the company's image and reputation impact.
What is more, some of the network administrator to website server into since the genus a network world, unauthorized erection of FTP, forum or other network services, system resources occupied do not say, more to hacking system provides an opportunity.
The disadvantages of domestic enterprises website
Many enterprises have invested considerable funds to set up their own sites, but for a long time, these sites tend to cease to exist except in name, Baconian rise nothing more than these types of phenomena:
The 1 site of long-term do not update the site, some enterprises have several years not updated, even companies have moved but there is nothing on the webpage, caused a lot of trouble to the customer, orders fall into other companies is not surprising.
2 site never customer desired content. There are a lot of customers love through the website undertakes comparative, but some enterprises website can provide the information is too small, often these data from the third party sites can be found, the result is often customers and provide complete information enterprise first contact.
3 the information provided on this site is too much too miscellaneous, no key, not only a waste of investment and operating costs, customers looking for the information is not easy. So successful enterprise website is how to locate? According to the survey, 26 in the home of the world's top 500 enterprises in the United States, 76.9% of the enterprises to set up a special" products with the brand " column; 38.5% of enterprises in website home page with the " online services " column, the user can enjoy the convenience of online service; 96.2% of enterprises in website home page is provided with a" contact us " column, click the user can directly contact with the enterprise, feedback to the enterprise a variety of user information.
In China the same into the world's top 500 enterprises, 75% enterprises set up a product introduction column, but can provide online service function of scanty, only half of the site to establish a" contact us " column. From these figures contrast is not difficult to see,iPhone Application development the domestic site and not the network marketing consciousness, do not know how to use web marketing, especially for the site of the actual effect is not good, the fixed position of the website still is a primary product information site, with foreign forming network consulting, network orders, such as one-stop customer service network the complete network marketing services, there is still a considerable gap.
