eWeek, an American IT website has it that Microsoft wants to rescue its mobile handset business trapped in difficulty. This cannot be overcome only by the Windows Phone 7 Series operating system. It has to be cooperated with other strategies as well. Microsoft is facing the challenge from Apple, which dominates in the mobile phone market. The share of Microsoft on the market of mobile phone is declining, the company place hope on Windows Phone 7 Series to save this business. But, to rely on a mobile phone operating system is far from enough wanting to obtain a bright future. If Microsoft wants to succeed in the mobile phone market, a number of strategies are still needed.What's Popular now?Stainless Steel watch Go Public

The U. How I Use Evernote to Organize Everything (25) S. What is Bad for the Color of R4 ? Internet monitoring agency comScore recently released a report shows that Microsoft's share in U. Skeleton Quartz Watch Gifts for WomenS. smart phone market fell again, since last December it had already fallen by 4 percentage, the recent data was only 15%. Although Google is still ranking behind Microsoft in terms of market share, the comScore statistics says market share of Google`s Android increased by 5.2 percent which means a further reducing of the gap. Thus, Google will surpass Microsoft at this speed, and become the third platform for smart-phone, after Apple and RIM.The Latest Collections of Electronics Gadgets wholesale are Said to be the Most Lovely One

Perhaps this is the reason that Microsoft values on mobile phone business in 2010. Hot Exhibition - curly hair wig Modern The company has released a new mobile phone operating system, the Windows Phone 7 Series. Whatsoever, Microsoft wants to rival the iPhone of Apple in the hope of regain its market share once lost due to Window Mobile 6.

As the current state of Microsoft is poor; also the market share is in rapid loss, so it is difficult to compete with Apple. After launching Windows Phone 7 Series, Microsoft should change Apple in all aspects. At present, consumer satisfied with Apple's products. If you can`t provide the same excellent products as iPhone, it would be difficult to persuade users to change the products. Microsoft`s only option is to launch a product that could gain appreciation from both critics and users, only in this way can Microsoft attract consumers who would have chosen iPhone.

Apple planned to launch the iPhone OS 4.0 operating system in the 8th, April. The previous action of Apple has repeatedly proved that everything the company has done is in order to stay ahead in the market value. Although users also have a lot of dissatisfaction with the iPhone OS, Apple is in continuous improvement. If the new operating system launched by Apple CEO Steve Jobs solves the current shortcomings of the iPhone, Microsoft's launched new product will never have the same problem. Apple is very clever and cunning, Microsoft must pay close attention to it. The popularization of Windows 7 by Microsoft can provide a good reference.

Microsoft hopes make businesses and consumers realize through the marketing strategies that Windows 7 has been greatly improved than Vista. Benefit from these efforts, the market share of Windows 7 surpasses that of Vista. It required the same strategies for Windows Phone 7 Series. They not only need to emulate Apple to introduce some effective and quite entertaining ads to draw user's attention, but also they should allow users clearly realize that this product is superior to competitors. MOTO, relying on its successful marketing tactics, develops Droid into a good substitute product of iPhone. Microsoft should gain certain inspiration from it and use it properly in its marketing tactics.