The ipad is said to only enlarge the size of screen. But it greatly release the ability of creativity of the media workers---more pictures show and vedios presence that the newspaper or magzine can hardly realize. And all this in the visual experience should like more than a magazine, and it had high demanding on magazine's web site. With the rumors were gradually identified, the U.S. magazine industry began preparations work quickly.Novelty toys Boots Before April Fools' Day

In the summer of 2009, Time Warner has found a design company called "Wonder factory" in New York. The New chinese buyer for Summer The company specialized in transferring the traditional media reading experience to digital platform. Till the beginning of December of 2009, with the help of the factory, the Sports Illustrated on the name of Times Warner made a presented vedio of planet electrical magzine first. Although no one known the real appearance of iPad, but this demonstration video precisely forecasted the outlook and interactive mode of the truth thing. The revolution brought by multi-fingers touch and big screen vividly occurred on the paper. For the internet users of [pre-iPad time", this taste presented a new appearance. This passage called [Sports Ilustrated flat demonstration" video was watched for 880,000 times on You Tube, and was also the resource of rudiment of the Times of iPad version.Celebs Show You Simple Tips to Pick flashcard

After one month, the Apple Corporation issued iPad. Here, the conception of [issue" meant: Jobs walked on the stage of conference, demonstrated the user`s experience of iPad, and made the media all over the world begin to discuss this kind of product. The third-party programmer got down to study and development of all kinds of programs, but the real machine was still produced in the agent factory in china, and three months later, it could be formally put in to market. On the day, the general editor Richard Stengel called for the forresting groups, the design department and website-operating department to have a conference. And the make of ipad was put on the agenda formally. Josh KuiTurner had started a life of creating ipad.

In the first few days when the project officially started, in order to simulate iPad user`s experience, DW Pine, "Time" magazine director designer Pine made an iPad model with cardboard and glue. Put the printed simulated pictures in the middle of cardboard so as to feel the result of touch-scroll screen. These simulated pictures were still glued on the wall of Quittner`s office as yet. After the imitated pictures passed, they transformed the working point to the imitated software the Apple Company offered. Though different from the real object, you could seesaw the general effect of the products on computer screens. When just transferred on the simulator, Quittner found the iPad e-zine`s biggest puzzle – how to keep the rhythm sensation of paper magazine. The fineness of ipad screen is still not so good as paper and the size is also smaller than the format of Times Magzine. Therefore, the contents on each page need 2.5 screens to present. If the contents were carried to the ipad mechanically, the readers will scroll the screen for 25 times to see the text.

As a result, the reading cadence of the Times on iPad has been rearranged: the articles are arranged in the order of short, medium, long, short, medium, long reports and then those profound reports requiring much time to read. Quattrone compares it into a sinusoidal wave, considering it proper to be read on digital facilities. In the "Time" magazine, there is a section called "The Moment" at the beginning, selecting one news photos that can mostly represent the week, accompanied with pictures. In the iPad, the "The Moment" part has been expanded into six full-screen image, becoming the extension of the"Weekly Photo" of "Time" magazine website. In text, the photo proportion of iPad was also greatly enhanced. In the magazine of the same period, there were only three pictures of Steve Jobs in the report of the paper version, but the report in iPad version inserted 11 pieces of the most representative news photos in the Job`s whole career, the users could scan in full screen through clicking on the picture album.